Blog - Alex Kinsella

Brand Design

5 min read

Focus, not FOMO: How Revolut built an uncopyable brand

Revolut built an uncopyable brand by ignoring competitors and carving out their own space. See how and steal their mindset—not their position.

Alex KinsellaContributing Writer

Advertising Design

7 min read

The budget-boosting playbook: 6 creative stunts that amplified Gong’s brand

Learn how Gong turned small bets into big brand moments and explore six creative marketing tactics to make your brand look bigger than your budget.

Alex KinsellaContributing Writer

Behind the scenes: Making a head-turning video with AI

Video Marketing

5 min read

Behind the scenes: Making a head-turning video with AI

Storyboarding, asset generation, voice-over and more. Superside takes you behind the scenes of how and where they used AI to produce their campaign video.

Alex KinsellaContributing Writer

The creative power of data: How to go beyond numbers

Digital Marketing

8 min read

The creative power of data: How to go beyond numbers

Discover how creative leaders can overcome analysis paralysis and empower their teams amidst data overload, with insights from two industry experts.

Alex KinsellaContributing Writer

Creative Leadership

8 min read

The new era of creative leadership

Struggling with creative burnout in leadership? Learn how to set boundaries, inspire confidence, and keep your creative team motivated and thriving.

Alex KinsellaContributing Writer

Beyond the Brief: All the Buzz About AI-Powered Ads

Artificial Intelligence

5 min read

Beyond the Brief: All the Buzz About AI-Powered Ads

What’s so special about AI-powered ads? It’s not just the use of generative AI, it’s the entirely new creative and business possibilities they unlock.

Alex KinsellaContributing Writer

Artificial Intelligence

5 min read

Beyond the Brief: Generating On-Brand AI Illustrations

AI-generated illustrations? The cat's out of the bag on these possibilities. Just as pet insurance brand IPG about the adorable images they got in record time.

Alex KinsellaContributing Writer

Beyond the Brief: Creating a Music Video Entirely With AI

Artificial Intelligence

5 min read

Beyond the Brief: Creating a Music Video Entirely With AI

Creating an AI music video. Can this really be done entirely with generative AI tools? Go beyond the brief with one of Superside's AI experts and learn more.

Alex KinsellaContributing Writer

Beyond the Brief: Creating a Comic Book With AI

Artificial Intelligence

7 min read

Beyond the Brief: Creating a Comic Book With AI

Before AI, creating a custom comic at the spur of the moment would have been impossible. See how we met the challenge—turning this creative ask into a mission possible.

Alex KinsellaContributing Writer

Beyond the Brief: Developing AI-Generated Photorealistic Images

Artificial Intelligence

7 min read

Beyond the Brief: Developing AI-Generated Photorealistic Images

How do you create AI-generated photorealistic images? Go behind the scenes with our AI designers and experts and get a first-hand account of how they did it.

Michelle MireSenior Content Marketing Specialist

How to Unlock New Market Opportunities With 3D and AR

AR & 3D Design

14 min read

How to Unlock New Market Opportunities With 3D and AR

It's time to elevate your business with immersive experiences–learn how to unlock new market opportunities with 3D and AR technology with Superside's help.

Alex KinsellaContributing Writer

Measuring the ROI of Design and Your Design Partner

Creative-as-a-Service

6 min read

Measuring the ROI of Design and Your Design Partner

Determining the ROI of design is challenging. Then there’s quantifying the value of your relationship with your design partner. But, here’s how you can.

Alex KinsellaContributing Writer

Onboarding Best Practices: 4 Easy Steps to Getting Started With a Design Partner

Creative-as-a-Service

3 min read

Onboarding Best Practices: 4 Easy Steps to Getting Started With a Design Partner

Onboarding best practices are fundamental to the success of your design partner and agency relationships. Walk through four easy steps to getting started.

Alex KinsellaContributing Writer

How Strong Design Partnerships Transform Brands (With Examples)

Creative-as-a-Service

6 min read

How Strong Design Partnerships Transform Brands (With Examples)

Explore 10 examples of how strong design partnerships have transformed brands like Airbnb, D2L, Zoho and more.

Alex KinsellaContributing Writer

Graphic Design Portfolio Review: What You Want To See and Not See (Checklist Included)

Creative-as-a-Service

5 min read

Graphic Design Portfolio Review: What You Want To See and Not See (Checklist Included)

When you conduct a graphic design portfolio review for an agency, you’ll want to see the following 5 five factors (and be on guard for the 5 red flags!). Checklist included.

Alex KinsellaContributing Writer

What to Look For In a Design Partner and What to Avoid (Checklist Included)

Creative-as-a-Service

7 min read

What to Look For In a Design Partner and What to Avoid (Checklist Included)

Creativity, scope of services, flexibility, cultural fit and added value. Learn how to find exactly what you’re looking for in a design partner. Checklist included.

Alex KinsellaContributing Writer

How to Foster a Positive Working Relationship With Your Design Partner

Creative-as-a-Service

5 min read

How to Foster a Positive Working Relationship With Your Design Partner

There are 3 simple ways to nurture your relationship with your design partner: 1) Understand each other 2) Communicate openly 3) Set clear expectations.

Alex KinsellaContributing Writer

6 Strategies for Finding the Right Creative Agency

Creative-as-a-Service

3 min read

6 Strategies for Finding the Right Creative Agency

Searching for the perfect creative agency? These six simple strategies will help you find and identify the best design partner to fit your business.

Alex KinsellaContributing Writer

How to Compare Different Types of Design Services

Creative-as-a-Service

5 min read

How to Compare Different Types of Design Services

Deciding between freelancers, agencies and Creative-as-a-Service (CaaS)? Know the pros and cons of each of these design services.

Alex KinsellaContributing Writer

4 Steps to Identifying Your Company’s Design Requirements

Creative-as-a-Service

5 min read

4 Steps to Identifying Your Company’s Design Requirements

Establish the who, what, when, why and how of your design requirements—so you can find the best design company or creative partner to meet your needs.

Alex KinsellaContributing Writer

Alex Kinsella

Focus, not FOMO: How Revolut built an uncopyable brand

The budget-boosting playbook: 6 creative stunts that amplified Gong’s brand

Behind the scenes: Making a head-turning video with AI

The creative power of data: How to go beyond numbers

The new era of creative leadership

Beyond the Brief: All the Buzz About AI-Powered Ads

Beyond the Brief: Generating On-Brand AI Illustrations

Beyond the Brief: Creating a Music Video Entirely With AI

Beyond the Brief: Creating a Comic Book With AI

Beyond the Brief: Developing AI-Generated Photorealistic Images

How to Unlock New Market Opportunities With 3D and AR

Measuring the ROI of Design and Your Design Partner

Onboarding Best Practices: 4 Easy Steps to Getting Started With a Design Partner

How Strong Design Partnerships Transform Brands (With Examples)

Graphic Design Portfolio Review: What You Want To See and Not See (Checklist Included)

What to Look For In a Design Partner and What to Avoid (Checklist Included)

How to Foster a Positive Working Relationship With Your Design Partner

6 Strategies for Finding the Right Creative Agency

How to Compare Different Types of Design Services

4 Steps to Identifying Your Company’s Design Requirements

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